About
Resume
Contact
  • Projects
  • Vanguard: Beyond the Horizon
  • Qualley-T Iced Tea
  • Iowa Falls Branding
  • Beer Can Illustrations
  • "The Great Silence" Illustration
  • Allium Floral Branding
  • Risograph Prints
  • Infographic Poster
  • Interpretive Signage
  • UX / UI App Design
  • Sound Posters
  • Fine Art
Megan Qualley
About
Resume
Contact
  • Projects
  • Vanguard: Beyond the Horizon
  • Qualley-T Iced Tea
  • Iowa Falls Branding
  • Beer Can Illustrations
  • "The Great Silence" Illustration
  • Allium Floral Branding
  • Risograph Prints
  • Infographic Poster
  • Interpretive Signage
  • UX / UI App Design
  • Sound Posters
  • Fine Art

Iowa Falls Branding

This project was for a class assignment that instructed us to rebrand our hometowns. Newer branding freshens up the image of a town and can help attract visitors and potential residents. My hometown is Iowa Falls, a small city in North Central Iowa with a population of about 5,000. The scenic Iowa River runs in the middle of it, and the red Oak Street Bridge is one of several bridges that cross over it. The community has a strong connection to nature and agriculture. The essence of the town is lively, friendly, and fresh, as reflected in the tone of the new logo I created.