Allium Floral Branding

This class project had us create a design system with visual identifiers, promotional materials, a website, and a pop-up shop design. I created a floral company called Allium Floral, a flower and plant shop with a "build your own bouquet" feature. The brand essence I wanted was elegant, organic, and lighthearted. For the promotional items, I created watering cans, tote bags, t-shirts, and sticker designs. They use the brand's colors and visual identifiers. My pop-up shop concept was created in Cinema 4D. The goal was to create an open space where you could walk around and absorb the details around you while picking out flowers to create your own bouquet. I utilized curved walls, greenhouse-inspired elements, and an abundance of greenery.